Last updated July 15, 2024
Welcome to the entertainment website DesertRune.com. We at DesertRune (DR) respect the privacy rights of its users and visitors, and this Privacy Policy explains what information may be collected through this website and how that information is used, shared, stored and removed.
Information collected from you. If an online visitor submits information to DR, it will usually be through either: (1) the purchase or playing of games or other goods or services, (2) product or account registration, or registration for online game participation, (3) surveys, research, sweepstakes, contests, and promotions (4) customer service or technical support and/or (5) newsletters, emails, or social media. Personal information collected may include your name, home address, phone number, and/or e-mail address. We do not require this information to gain access to our websites, however, you will not be able to utilize certain products, services, or features that require unique identifiers for registration, or receive materials such as newsletters unless such information is provided.
Visitors purchasing products or services may have to provide additional information such as a valid credit card number, expiration date, and shipping and billing addresses.
For some activities, we may ask you to create a username and password and/or to provide other personal and non-personal information including but not limited to your age, date of birth, gender, phone number, and/or game and platform preferences; we may combine such information with other personal and/or non-personal information.
In specific cases, we may ask you to provide a copy of a document or government-issued ID to verify your identity, location, and/or account ownership. When photo identification is provided to us, we ask that you obfuscate any sensitive information per our Customer Service guidelines, and it is normally deleted as soon as the identification verification is complete or after 30 days if the case was not addressed within this period of time, unless otherwise required to establish, defend, or exercise our legal rights.
From time to time, we may also post customer testimonials that contain personally identifiable information on DR’s websites. However, we will obtain the customer’s consent to post these testimonials prior to publication in accordance with the applicable DR agreement.
Information Collected Automatically. In addition, your web browser or client software may transmit certain geographic information or information regarding your computer (capabilities, game data processing, hardware or software information, cookie information etc.) or usage of our websites, products, and services (referring/exit pages, clickstream data, etc.) to DR. DR may also collect IP information, which it may use to determine your approximate location. DR may use this information to generate aggregate statistics about our user community. In addition, DR may use such information for security, system integrity (the prevention of hacking, cheats, etc.), personalization of your experience to tailor content, like personalizing information about our games, including for marketing or promotional purposes, or for enforcement purposes. We may combine this automatically collected information with other information we collect about you.
DR may use tracking technologies such as cookies, beacons, tags, scripts, and/or similar technologies on our websites to analyze trends, administer the website, track users’ movements around the website, tailor content and marketing, gather information about our user base, remember users’ settings, for authentication, and to improve and adjust user experiences. We may also use clear gifs in our HTML-based emails to let us know which e-mails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.
We may partner with third party ad networks to manage our advertising on other sites. Our ad network partners may use tracking technologies to collect information about your activities on this and other websites to provide you targeted advertising based upon your interests. Some of these ad networks are members of the Networking Advertising Initiative (“NAI”) and/or the Digital Advertising Alliance (“DAA”) – organizations who offer a single location to opt out of receiving tailored ads. If you wish to not have your information used to serve you targeted ads, you may opt-out by visiting the DAA’s consumer choice page or the NAI’s consumer opt-out page.
The personal information you provide DR, and that DR collects automatically, will allow us to provide our games and services, fulfill your product or service order; alert you of new products or services, features, or enhancements; handle/route your customer service or technical support questions or issues; and/or notify you of upgrade opportunities, contests, promotions, or special events and offers. We also use this information to secure our services and user accounts, to prevent cheating and fraud, to monitor for toxicity, and to enforce our agreements with you. In addition, we use your Information to operate our business, including analyzing our performance, conducting research, meeting our legal obligations, and for recruitment purposes in the US.
We may use your personal information for internal marketing or demographic purposes to adapt our products and services. We do this to better understand and serve our customers.
DR will share your personal information with service providers and third parties only in the ways that are described in this Privacy Policy.
We may, however, share de-identified, aggregated, and/or public information with third parties. Additionally, we share unique identifiers specific to your device with service providers and third parties to tailor content and to adjust and improve our services.
We reserve the right to disclose your Information if we are required to do so by law. We may also disclose your information to law enforcement or in civil litigation in connection with the enforcement of our rights or your legal obligations.
We may share your information with vendors DR engages to perform services for DR (for example, platform providers, media partners, survey providers, billing, consumer services support, information technology hardware and software). In these situations, a written contract between DR and the vendor shall control such disclosure, the vendor must agree to reasonable levels of security regarding your data and the vendor will not be permitted to use your data except as required for the performance of those services for DR. If your data is anonymized, the vendor may use it for other purposes.
As with any business, your personal information is also an asset of DR and will become part of our normal business records. As such, we may also disclose your personal information to a third party if we decide to sell a line of business to that third party, so you can continue to receive service and information in connection with that line of business with as little disruption as possible. Similarly, in the event of a merger, acquisition, reorganization, bankruptcy, or other similar event, your personal information may be transferred to DR's successor or assign.
Your Choices About Information Provided Directly by You
If you do not want to provide DR with personal information that we collect directly from you, then you can choose not to provide it. If you choose not to provide us with personal information, we may not always be able to provide you with the DR product or service you want.
Your Choices About Information Provided by Third Parties
You may control how third parties, like when you link your account to social media, collect and share your Information by changing your preferences or opting out of collection directly with those third parties. Before disclosing Information to third parties, we recommend you check their respective privacy policies for further details.
Your Choices About DR Using Your Information
You can exercise choices over how DR uses your personal information and update your preferences at any time:
Residents of some states have certain rights regarding their personal information. We describe below the rights that may be available to you, depending on your state of residence.
Right to Request Access to Your Personal Information
You may have the right to request, up to two times in a 12-month period, access to the personal information we have collected about you and information regarding the source of that personal information, the purposes for which we collect it, and the third parties and service providers to whom we sell, share, or disclose it. Please note that certain information may be exempt from such requests under law.
Right to Request Correction of Your Personal Information
You may have the right to request that in certain circumstances we correct personal information that we have collected about you. Some information may be exempt from such requests under law.
Right to Request Deletion of Your Personal Information
You may also have the right to request that we delete personal information that we have collected from or about you. However, we need certain types of personal information so that we can provide our products and services to you. If you ask us to delete it, you may no longer be able to access or use our products and services.
Some personal information may be exempt from such requests under law. We may still retain personal information to: (a) protect our business, systems, and users from fraudulent activity, (b) to address technical issues that impair existing functionality, (c) necessary for us, or others, to exercise their free speech or other rights, (d) comply with law enforcement requests pursuant to lawful process, (e) for scientific or historical research, (f) for our own internal purposes reasonably related to your relationship with us, or to comply with legal obligations.
Limit Use of Your Sensitive Personal Information
California residents have the right to limit our use of their sensitive personal information if we use such personal information to infer characteristics about them, subject to certain exceptions. We do not currently use sensitive personal information for purposes that require us to offer this limitation option. In some states, we may be required to obtain your consent before collecting your sensitive personal information.
Sale and/or Sharing of Personal Information; Targeted Advertising; Profiling
Under the laws of some states, consumers have the right to opt out of the sale of personal information or the sharing of their personal information with third parties for targeted advertising (also known as cross-context behavioral advertising or interest-based advertising). In applicable states, DR automatically opts out any users who it knows to be between the ages of 13 and 15 from receiving targeted advertising.
DR does not currently “sell” personal information, as we interpret that term under applicable law, but we share certain information with vendors who do work on our behalf for the business purposes we describe above.
You can also set up cookie controls through many browser settings and you can use industry-wide opt outs to control the use of cookies for interest-based advertising purposes.
You may also opt out through the privacy settings page of our DR mobile game applications that may share you data for these purposes.
The personal information collected through these methods is associated with your browser or device, so if you would like to opt out for this information you will need to disable cookies or trackers as described above. Because your opt-out preference is stored in a cookie, if you clear your cookies, then we will not recognize your device or your choices, so you must opt out again. You may also disable non-advertising cookies through your browser or device settings.
How to Exercise Your Access, Correction, and Deletion Rights
For security purposes, we will verify your identity – and may request information from you to do so – when you request to exercise your privacy rights. If you have an online account you use to interact with DR, logging into your account will serve to verify your identity and request. We may request additional information if we believe your account has been compromised. If you do not have an account with us, or if we have reason to suspect that the security of your account is compromised, then we may request additional information from you to match with our existing records to verify your identity, depending on the nature of the request and the sensitivity of the information sought.
Some states permit you to designate an agent to make requests to exercise your rights as described above. We will take steps to both verify the identity of the person seeking to exercise their rights as listed above, and to verify that your agent has been authorized to make a request on your behalf through providing us with a signed written authorization or a copy of a power of attorney.
Once we have verified your identity (and your authorized agent, as applicable), we will respond to your request as appropriate. If we are unable to complete your requests, we will provide you information about the reasons that we could not comply with your request.
Right to Nondiscrimination
We will not deny, charge different prices for, or provide a different level of quality of goods or services if you choose to exercise these rights, unless allowed under applicable law.
Notice of Privacy Practices for California Residents
Depending on how you interact with us, DR may collect about you the following categories of personal information. For information about the purposes for which we use and disclose information, and additional potential disclosures of personal information, please see Users in the US: Your US Privacy Rights and Additional Privacy Information for California Residents section above.
PERSONAL IDENTIFIERS, (e.g. account name, name, email address, phone numbers), collected from you (both directly and through your use of our games and services), our vendors, our affiliates and marketing partners, and Social Media and other third-party accounts, if you choose to link them.
PROTECTED CLASSIFICATIONS, (e.g. age/date of birth, gender, dietary restrictions, food allergies), collected from you (both directly and through your use of our games and services), our vendors, and our affiliates and marketing partners.
COMMERCIAL INFORMATION, (e.g. order details/purchase history, subscriptions, refunds, payments, shipping details, gifts, tax related information, unclaimed property information), collected from you (both directly and through your use of our games and services), our vendors, and our affiliates and marketing partners.
ACTIVITY INFORMATION, (e.g. region, activity log, cookies, operating systems and versions, licenses details, forum content, wish list, game-play information, including match data, progress and history, game stats, unlocks), collected from you (both directly and through your use of our games and services), our vendors, and our affiliates and marketing partners.
INFERENCES ABOUT A PERSON, (e.g. reputation, experience, influencer type, interests), collected from you (both directly and through your use of our games and services), our vendors, our affiliates and business partners, and Social Media and other third-party accounts, if you choose to link them.
GEOLOCATION DATA, (e.g. geolocation based on IP address, IP address), collected from you (both directly and through your use of our games and services).
CONTENT OF COMMUNICATIONS, (e.g. audio, speech to text chat transcription, information submitted in forums, chat, or message boards, communications with customer service), collected from you (both directly and through your use of our games and services). We may share personal identifiers, activity information, coarse geolocation data, and inferences with marketing partners and affiliated companies. DR does not currently “sell” personal information, as we interpret that term under California law.
We determine the retention period for each of the categories of personal information listed above based on (1) the length of time we need to retain the information to achieve the business or commercial purpose for which it was obtained, (2) any legal or regulatory requirements applicable to such information, (3) internal operational needs, and (4) any need for the information based on any actual or anticipated investigation or litigation.
California residents have the right to opt out of the sale or sharing of their personal information.
We may need to collect your personal information in order to offer you the benefits and rewards you request. For example, we may need your email address in order to verify your account to deliver an in-game item. If we do offer you the chance to participate in such a program, your participation is optional. If you choose to participate, your participation will be subject to the applicable terms or conditions, and you may withdraw at any time. Your information has no real currency value or its equivalent.
Children Under 13
Once a child states that his/her age is under 13, they will be unable to register an account with us. We do not knowingly collect or store any personally identifiable information from children under 13. However, we may collect technical information required for delivering the service and for the support of our internal operations from all users. If parents believe that we have unintentionally collected their children’s’ personal information, or otherwise used their children’s personal information for another purpose, they may request the deletion of the information by contacting us at privacy@desertrune.com.com.
If you have questions or wish to file a complaint, please e-mail us at privacy@desertrune.com.com or send a letter to the address shown in the footer of the website.